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How to be the buzz around town.

May 19, 2009
Cindy Donaldson, Marketing Director - Founders Insurance Group

Cindy Donaldson, Marketing Director - Founders Insurance Group

Today I attended a local networking meeting with the Litchfield Area Business Association  and ran into Jen Marecki owner of The HR Desk.      Jen used to be in the insurance world and left to strike out on her own in the HR arena.  She told me that although she was in the industry she never knew we (Founders Insurance Group) existed…until now.  She said she now sees us everywhere, hears our name – there is a buzz about town.  ( I said “Great” – but internally I was jumping up and down screaming Yes! Yes! Yes!).  She also warned her previous boss that he better get on the bandwagon or else.  Thanks Jen for making the competition take notice – we like good healthy competition, it keeps us all on our toes!

So how did we get the buzz going?  Social Media for starters.  We blog, we send e-newsletters, we Twitter and we are on Facebook.  We revamped our display ads to feature our owners, and also changed our radio campaigns to feature the owners voices.  That personal connection is key.  The bottom line:  We are different than any other independent insurance agency in our area and we aren’t shy about saying so.

So how does this buzz help our clients?  They are getting monthly publications via our e-newsletters (if they so choose) – which offers them tips on saving money,  information on specialty coverages, up to date news on what Founders is doing in the community and news about the staff that serves them.   They also are being assured that we want to know how they feel.  If they have a problem – we want them to call us.  If they are unhappy – we want to know, so we can correct any issues asap and if they are happy – well we just like hearing from them!

The problem with todays technology is the loss of the human touch.  At Founders Insurance – we are using that technology to keep in touch.  It’s a beautiful thing.

If you are a client – call me.  860-482-3506.  If you aren’t a client – call me anyway – we can get you in the “in crowd”.

Cindy Donaldson

3 Comments leave one →
  1. May 20, 2009 11:43 am

    Hi Cindy,
    We’re in the process of developing a radio campaign to target the Orlando Florida market. Do you have any tips as to what’s worked, what hasn’t for you in radio? We offer homeowner insurance only in Florida and feel that radio is a nice supplement to our TV advertisng. I know radio is great for building brand awareness and that’s indeed what we are doing, but I wanted to get your take as well. Great post and Congratulations!


    • May 20, 2009 11:57 am

      Marissa – Radio ads work when they are personal. Clients will react to either pain or pleasure in order to take action – think about that when designing the spot.
      They also react to customer testimonials or the big boss doing the speaking on the ads. Remember – Advertising is all about getting noticed – you need to differentiate yourself from the competition. Good luck!

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