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The power of the personal connection

October 7, 2009
Cindy Donaldson, Marketing Director - Founders Insurance Group

Cindy Donaldson, Marketing Director - Founders Insurance Group

As all of you probably know by now, I am a big fan of social media.  As a matter of fact, I just got back from “Brand Camp 2009” in Chicago where we strategized about using social media in the insurance world.  The younger generation – my children’s generation – that Gen Y group that will rule our futures when we are older is obsessed with social media.  Email?  passe.   Voicemail?  ditto.  If I want to get in touch with my children I text them or leave them a message on Facebook or Twitter.gen y


Generation Y will be the wealthiest generation.  They are use to instant gratification, they have an entrepreneurial spirit and will have more jobs by the time they are 30 than most of their parents had in their life time.  So what does this all mean?

My generation  – the last of the glorious baby boomers – connected in person.  I am a pretty darn good networker.  I can look at a room and immediately know who I want to meet and why.  I can then nurture that connection into a good relationship and sell to them.  Generation Y’ers think this kind of networking is – yes, passe.  A waste of precious time.  They make their connections via social media – it is where they scope out possible dates, friends, and business prospects.  It is the internet where they nurture those relationships into selling opportunities, job opportunities and yes often times dating opportunities.

I say – let’s not forget the power of the personal connection and let’s utilize the power of social media.  Together  they are a VERY powerful combination.  If you are in sales – research your potential prospect online.  LinkedIn, Facebook, Twitter, et al.  Get to know what makes them tick – where they are vulnerable – where their pain is.  (In the “olden days” we would have to try and get an appointment with this person to find out all this information – now it can all be done at 2am in front of a laptop with a glass of wine if you so desire.)

Now…make the appointment.  People have a much harder time saying “No” in person then they do via an email, telephone or any form of social media. 

Combine the power of Generation Y and The Baby Boomers – you might be amazed.  I don’t think us “old folks” are ready to be put out to pasture yet – but those young folks are pretty damn smart!

Cheers and happy Tweeting!



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