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Yes, pampering is a good thing.

February 1, 2011

Cindy Donaldson, Director of Marketing & Personal Lines Sales - Founders Insurance Group

When you go on vacation, you expect a little pampering from your Bed & Breakfast, Inn or Hotel – but from your ski area? I just returned from a ski trip in Warren Vermont – home of the Mad River Valley, Sugarbush Ski area and the famed Mad River Glen.

Granted, Warren is the quintessential small New England town but the people who live there really understand that tourism drives their economy. They know how to pamper those that are feeding their families.

Our first day skiing we were picked up at the West Hill House Bed & Breakfast (a spot I highly recommend – and no I wasn’t paid to say that) by the Mad Bus. The Mad Bus is a free

Snow Shoeing near the West Hill House B&B, Warren VT

service that will pick up skiers and deliver them to the mountain. Yes, I said free and the bus runs all day back and forth.

Upon arriving at Sugarbush, we were greeted by staff with a smiling “good morning” and a “Can I help you with your gear?” . We just stopped and stared! I’ve skied a bunch in my years and have never had that kind of service. But it gets better. In the lodge, we grabbed a trail map – typical move the first time you are at a mountain. You wing it and hope you don’t die making a wrong choice on a trail pick! Not at Sugarbush. As we sat at the table perusing the maps – 3 different staff members came up to us and offered help, tips on trails and what the “locals” love to ski on. Again – we were amazed at the level of service. The

At the summit of Sugarbush Warren Vermont

stories go on and on…but you get the drift. Sugarbush is all about customer service. We even enjoyed skiing the day it was -30 below at the base of the mountain – we were still greeted with a smile and have a good run by the guys manning the chairs!

I’m convinced in this day of fast lives, we forget that a little pampering can go a long way to securing a customer for life. Will I go back to Sugarbush, visit the Warren Store, tell people about the West Hill House Bed & Breakfast, convince people to eat the burgers at Tracks of the Pitcher Inn, and tell the world they must visit with Henri beside the fire while dining on the duck at Chez Henri? You bet.

If you are a business owner – don’t forget who feeds your family. We could all take a lesson from the people of Warren Vermont!

Cheers and happy snow day!

Cindy (Vermont wanna-be)

Ps – again – I wasn’t paid to plug Warren Vermont or any of its businesses – I simply had a great time and wanted to spread the word

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